MINI Takes the Gold with “The Defiants”

Unexpected stories are always appreciated. They are the kind that get written into legend, into the annals of history. And MINI highlighted numerous Olympic athletes this year due to their amazing stories and ability to defy the odds. In this, MINI has dubbed them “The Defiants” and showcased these athletes in an ad to support them and everything they do.

The ad wasn’t just about MINI

Every MINI is Your MINI with Vision Next 100 concept

Urban mobility is extremely limited. The frustration of owning and operating a vehicle in the city is reason enough to go without, without even factoring in the environmental impact. More millennials are forgoing car ownership – and MINI is, once again, adapting to the demands of the market.

Car Sharing: An Emerging Trend

When you visit Braman MINI, you’ll see first-hand that this brand is renowned

MINI Announces the All-New MINI Seven

MINI recently announced the new MINI Seven, which will be available in the 2017 Cooper and Cooper S two and four-door models. This iteration of the classic is made even better by an exorbitant amount of space for your passengers. The roomier package still features the same small surface area that is synonymous with Mini. The go-cart feeling has not been compromised, either. In short,  this is still the most fun car on the road.

One of the coolest new

Stay Connected with MINI Journey Mate App

For most MINI drivers, the brand symbolizes adventure, fun, and spontaneity. So rather than planning out aspects of your upcoming trip using several apps or– dare we say, a paper map!– a single app can tell you everything you need to know about your journey. MINI introduces its MINI Journey Mate App. It will change how you road trip.

The bad habits that we always engage in during trips, such as waiting until the last possible minute to gas

MINI & Hax Announce First Cohort for Urban-X Accelerator Startup


Need another reason to visit a MINI dealer sooner rather than later? The iconic automaker is pairing up with the hardware startup accelerator, Hax to form Urban-X. Their mission is to “catalyze, educate, invest in, and advocate for startups who are shaping the futures of cities through technology.” A company with conscience, MINI will help fuel startups that seek to change the world – or a little

New MINI Clubman Brings New Fun for MINI Drivers

The New MINI Clubman offers all of the same features that we’ve come to love from the fun brand, but with some exciting must-have additions. Let’s see what the sophisticated larger model has in store.

Versatility meets recreation with the new ALL4 all-wheel drive system. Compared to earlier models that featured front-wheel drive systems, the new ALL4 system will