Category Archives: New MINI Coopers

MINI Cooper customization, buy a new MINI | Braman MINI in West Palm Beach, Florida

MINI Cooper Customization Speaks to Today’s Auto Shoppers

What really matters to today’s auto shoppers? What do they care about most when looking to buy a new MINI? You might be surprised. According to a recent survey commissioned by MINI, it all comes down to personalization, making the power of MINI Cooper customization absolutely essential in today’s market.

About the Survey

The market research firm Engine handled the survey, looking for car shopping trends both among general consumers and millennials alike. Their results are based on a sample size of 1,003 adults, half men and half women, all of whom were eighteen or older. The survey was conducted in November of 2018.

Customizing for Men More Than Women

The survey results found men ranked customization as two times more important than women, and millennials, more than anyone else, were looking for some serious options, particularly within the car’s technology and infotainment choices. A close second to the need for customization was the demand for interior comfort and style.

Nearly 59% of those responding, though, really looked for the ability to personalize a vehicle, not just in the world of wheels and color choices, but also in many other areas.

Why It Matters to MINI

MINI has long looked toward offering customers a variety of options. The goal with the entire vehicle line has been to encourage customers to make the car their own, and with continual redesigns and added options, many have been able to do just that.

The Reality of Today’s Car Buying Market

In a world where nearly every commercial claims people want bigger and better SUVs and trucks that provide cargo space, the simple reality is that today’s shoppers want so much more. They’re looking for something MINI has been offering for years – better personalization. So, if that’s at the top of your priority list, too, maybe it’s time to lease or buy a new MINI.

MINI Special Editions | MINI Cooper Special Edition | Braman MINI of Palm Beach, Florida

MINI Debuts 60 Years Edition

Our favorite British automaker is turning 60, and in true MINI fashion, they are giving us a present. The MINI 60 Years Edition features exciting new styling, a gorgeous interior, creative use of space, and that agile performance ability that we all know and love. This icon is a master at remaining true to its roots – while staying open to new ideas. MINI special editions always deliver – and we’re expecting great things from the 60 Years MINI Cooper special edition.

Door Options

The MINI 60 Years Edition will be available in a 3-door and 5-door model and will feature British Racing Green IV, pepper white top, two-tone wheels, and buttery soft interior leather and trim. You can also choose from Midnight Black metallic, Moonwalk Grey metallic, Melting Silver metallic, and MINI Yours Lapisluxury Blue non-metallic with the eye-catching pepper white or black roof and mirror caps. Bonnet stripes with a special anniversary design completes the look.

A Historical Nod

This MINI Cooper special edition evokes the brand’s racing history. It is sporty from end to end. You’ll get the fleet-footed performance you want with touches that make you feel like a pro racer: anniversary design seen in the LED logo projection, sports leather steering wheel, sports seats, LED headlights and fog lamps, white turn indicators, LED rear lights in the Union Jack design, and MINI Driving Modes and MINI Excitement Package with ambient lighting. Add an on-board computer, rain sensor, automatic AC, and storage package, and you have a vehicle that is anything but ordinary.

The MINI special editions commemorating 60 years of innovation will be available in March 2019. Visit the experts at Braman MINI to learn more!

All Electric MINI | MINI Concept Cars | Braman MINI Palm Beach, Florida

All Electric MINI to Deliver Good Green Fun

“We’ve always been quite clear that we don’t want this to be a boring car. Anyone could bring an electric car to market, but it’s got to drive right, it’s got to fit right with the brand, and I’m quite confident this will.” – Steve Roberts, MINI’s head of corporate and used cars

Roberts is speaking of the eagerly anticipated all electric MINI. Due to take over the streets in 2019, this MINI is guaranteed to be a lean, green, fun machine.

MINI Concept Cars to Become a Reality

What do we know about the all electric MINI? It’s expected to be similar to MINI concept cars that debuted at the Goodwood Festival of Speed in July of this year. It’ll blend performance and sustainability beautifully, and as Roberts says, “We want people to get out and have a smile on their faces after driving that car with the typical go-kart dynamics.”

MINI has held off introducing an all electric model until technology had advanced to the point where they could offer an eco-conscious ride without sacrificing their distinctive, and beloved, driving style. This model will also deliver great range, enabling drivers to hit the road with confidence. While BMW is mum on specifics, a 300 mile range seems likely.

BMW will build the electric drivetrain at its e-mobility center in Bavaria and then finish assembly at its UK plant. It looks like the all electric MINI will be a three-door hardtop. Beyond that, specs are scarce at this point.

What we do know is that we can’t wait to get behind the wheel of the all electric MINI. It’ll deliver that fun, quirky appeal we all know and love with what we expect to be industry-leading electric technology.

Affordable Cars for College Students | MINI Oxford Edition | Braman MINI of West Palm Beach, Florida

MINI Offers Affordable Cars for College Students

It can be hard to find an affordable ride while you’re in school. High quality, affordable cars for college students don’t exactly grow on trees! The ones you can find often aren’t of the highest quality, and they certainly don’t come with additional options. This is the reason the MINI Oxford Edition was made. It breaks these rules and carves out a new mold.

MINI Oxford Edition Price

The MINI Oxford Edition is made for college students and recent college grads, and it’s priced for them as well. It’s open to full- and part-time students who are either at a two- or four-year accredited college or university. If you’ve graduated within the last 12 months, the MINI Oxford Edition is still available to you. The “list price” is $19,750 for the 2-door and $20,750 for the 4-door.

One of the best parts of this is that it comes with $6,900 in optional features as standard – there’s no extra cost for them. That includes an infotainment system, touchscreen, rear-view camera, park distance control, teleservices and emergency call, upgraded wheels, choice of transmission, dual-pane panoramic moonroof, and heated seats, just to name a few elements.

Making Students, Grads, and Parents Happy

This allows college students and recent college grads to enjoy a quality car that isn’t stripped of features. MINIs are renowned for their fun driving dynamics, easy control, high safety ratings, reliability, and of course their looks.

Affordable cars for college students are rare, and MINI set out to deliver cars that should appeal both to students and to parents who may be helping with that purchase. The goal is to provide a car that both will be happy with the student or recent grad driving for years to come.

Stepping Into the Larger World

When you first get out into the world from college, there are a lot of potential setbacks. It can seem overwhelming. Having a car that will be there day in and day out, that will be fun to drive as long as you have it, and that will keep you safe can do a lot to keep you active, engaged, and relaxed, whatever else may happen. The MINI Oxford Edition is a car you can take into the world with you.

MINI Electric | MINI Hardtop | Braman MINI West Palm Beach, Florida

MINI Teases Electric Hardtop

The MINI electric is an exciting prospect. The MINI hardtop lends itself well to a fully electric vehicle. It’s already a light but strong car with an aesthetic that blends modern functionality with a retro look. That’s just another way of saying it’s a lot of fun to drive.

A Tease of Things to Come

The currently teased MINI electric looks very good. It maintains that funky MINI look with its big, round headlights and unsubtle features. The look is smart and eye-catching.

We still don’t know the exact details of the electric MINI hardtop, but it looks like it will have a single, front-mounted motor. At the rate that battery technology is advancing, MINI is staying quiet on the exact specs.

This is smart, since what’s available closer to production may present even better options than what’s available today. What we do know is that it will continue to push MINI’s classic mobility forward. Performance and nimble handling should feel familiar and advanced.

What We Do Know

The grille will obviously be sealed off, since the electric motor won’t need it. The four-spoke wheels that are unique to the teased concept car will be kept for the production line, which should get underway come 2019.

Range is anticipated at 200 miles or more. This again depends on the exact battery specs at the time of production. Electric vehicles are, of course, easier and less expensive to maintain. Join this with potential tax credits and they become extremely sensible vehicles to own.

An Electric Wave

With this in mind, the new MINI electric is part of a larger push by BMW Group to launch 12 new fully electric cars by 2025. The new electric MINI should be one of the most affordable in that group, allowing drivers to enjoy superb, fully electric performance as soon as next year.

We’re excited to see what this new MINI hardtop has to offer, how it performs, and how owners customize theirs. More than anything, though, we can’t wait to see how owners decide to show off their new MINI electric.

MINI Hardtop | MINI Cooper Safety | Braman MINI of Palm Beach

MINI Hardtop 2-Door an IIHS Top Safety Pick

The Insurance Institute for Highway Safety knows a few things about safe cars. They’re in charge of testing them, so it comes as no surprise that the  2-door came out as a top safety pick when paired with Active Driving Assistant and LED headlights. MINI Cooper safety is a priority, which makes sure you and yours are as protected as possible on the road.

Crash Avoidance

What does the IIHS do to determine this ranking? It crashes a lot of cars. Experts have specific tests they perform. First, they analyze how good a vehicle is at avoiding a crash. Will it brake in time, how do certain elements of the car respond? They simulate real driver reactions so that the timing is the same as how a driver responds. Second, they analyze how well passengers would sustain a crash if it did occur.

Injury Avoidance

Engineers intentionally crash the car and measure how well the car and its passengers hold up. Crash test dummies are a lot more complex than they used to be and include tools like accelerometers to measure various forces exerted. Ideally, a car should absorb the impact of a crash without transferring the force of that impact to its passengers. The MINI hardtop excelled at these tests, demonstrating great strength and resilience.

Top Safety Options

MINI Cooper safety goes even further with the Active Driving Assistant. The IIHS measured that it reduces the impact of a 25 mph crash by an average of 7 mph. In many crashes, that can be the difference between major and minor injuries.

The LED headlights were also found to be good safety options. They provide more light in cornering situations and automatically dim high beams for oncoming vehicles.

The MINI hardtop 2-door is known for being a fun car with a lot of verve and attitude. It’s popular because it has so much life and energy to it. MINI Cooper safety means it doesn’t just have life – it also protects yours.

MINI Cooper Lineup | MINI Cooper Carbon Edition | Braman MINI

New ‘Carbon Edition’ Adds to Diversity of 2018 MINI Cooper Lineup

The MINI Cooper Carbon Edition might be the most striking member of the popular MINI Cooper lineup this year. It’s a Cooper S Hardtop 4-door with a John Cooper Works Pro Tuning Kit, a Valve Exhaust System, carbon fiber accessories, a host of additional features, and a metallic Midnight Black finish.

Tuning and Power

The John Cooper Works Pro Tuning Kit boosts the Carbon Edition’s horsepower up to 208. It drives tight and responsive. Of course, you can always simply opt for the John Cooper Works version with unique bodywork, some special interior features, an enhanced suspension system, and the twin turbo 4-cylinder that delivers 228 hp.

Attitude to Spare

With the MINI Cooper Carbon Edition, the Valve Exhaust System gives the midnight black car a beastly growl. It’s a superb auditory touch that really highlights the Carbon Edition’s Sport and Track modes.

Elegance and Assertiveness

Carbon fiber accessories include elegant touches, such as rear-view mirror caps, air intake trim, and tailpipe finishers. These round out this MINI Cooper’s beautiful look. The John Cooper Works Exterior Package adds an aggressive edge, with a styled body kit, rear spoiler, and 17” JCW Track Spoke Black Wheels.

Luxurious Fun

Inside, expect luxury. The 8.8” touchscreen is sleek and modern, with navigation designed around the driver’s needs. A JCW steering wheel feels good in the hand. The sunroof reminds you that the Cooper is built around fun, while the Harman/Kardon premium sound system lets you share that fun with others.

Of all beauties in the MINI Cooper lineup, the Carbon Edition is one of the most complete in terms of included features. It’s exceptionally well thought out, and highlights just how well it’s designed with the driver in mind.

Electric MINI Cooper | Electric MINI E Dealer | Braman MINI of Palm Beach, FL

MINI’s Electric Could Be Ideal for City Dwellers

Today’s electric vehicles can win races and go further than ever before. Yet what if you’re in the city, and you want something that’s beautiful, cutting edge, and reliable? You’re not aiming to win any horsepower contests and you’re not driving a grand tour. You’re going to work, and you need something low-stress with good city performance. You also wouldn’t mind if it turned a few heads. Enter the electric MINI Cooper and MINI E.

Great City Performance

Perfect for city driving, MINIs are fun to drive, and they don’t waste space. The engineering is built around giving you good performance at low speeds. Performance cars are great when you need to get to 200 mph in 3 seconds, but you may notice that they often drive like boats when you’re motoring at 30 mph through the city. Similarly, you can camp out in a luxury car, and you might need to if you’re waiting for a parking space to open that’s large enough to accommodate it.

The electric MINI Cooper and MINI E are built with these challenges in mind. They handle with agility at low speeds. And unless you’re taking one for speed trials, they’ll do just fine on highways, too, going 70 mph like every other car. Their nimble build also lets them sneak into openings that other cars might not be able to make.

The range of 65 miles is plenty for daily driving around the city. You can just plug it into any outlet to recharge overnight.

Getting Ahead of the Electric Curve

When the new electric MINI Cooper models roll in, be sure to visit an electric MINI E dealer to put one to the test. You’ll be surprised at just how zippy it feels. Aside from the quieter drive, you wouldn’t even know it’s electric – it looks just like its gas-powered cousins. It’s just a little more responsible for the planet and easier on the wallet (especially with rising gas prices).

MINI Cooper Lease | MINI Cooper Models | Braman MINI of Palm Beach

Is MINI Next to Launch U.S. Car Subscription Service?

Will MINI offer a car subscription service along the lines of Access by BMW? There are a lot of indicators that suggest it’s only a matter of time. Imagine holding a MINI Cooper lease that allows you to swap models as you see fit. It’s like Netflix – but for cars. You subscribe, and as soon as you’re done with one, a concierge comes in to make the switch.

Nashville Pilot Program

The appeal of exploring different MINI Cooper models is certainly appealing. BMW is piloting the Access program in Nashville, TN to enable drivers to do just this. That program has separate tiers that allows you to access different kinds of cars. For instance, you could drive an electric MINI back and forth from work during the week, and then see a concierge deliver you a gas-powered MINI with a full tank of gas for a weekend trip.

There’s no limit in the BMW program as to how many times you change cars. You can have a different one delivered to you every day if you want. If extended to MINI, this would allow you to show off different MINI Cooper models with different capabilities and styles. And when you’re ready for the next adventure, it’s delivered right to you.

There’s Already a Program in the UK!

The next indicator of a MINI subscription service is that there’s already a subscription program going strong in the UK. If it works there, it would work here, in a country even more focused on car travel.

For the time being, the only thing standing in between you and a MINI subscription service seems to be ironing out the details. We wouldn’t be surprised to see the next evolution in your MINI Cooper lease arriving soon in a fun subscription package.

Electric MINI Cooper

The New MINI E Starting Production in November 2019

Next November, you have more to look forward to than just digging into turkey, stuffing and pumpkin pie (though, yes, definitely look forward to that too… and cranberry sauce… gotta have cranberry sauce). Everyone’s favorite fun and zippy brand is set to start production of the MINI E in late fall 2019. What do we know about this electric MINI Cooper so far?

Not a lot… but just enough! MINI loves to keep drivers on their toes – so it’s no surprise that the brand is ramping up anticipation by holding details close to the vest. Spy cams have caught this electric MINI Cooper during its extensive testing phase, but it’s been effectively camouflage. Oh, MINI: you’re killing us!

i3 Lessons

What we do expect is that this electric MINI Cooper will learn from, and improve upon, the BMW i3. Peter Schwarzenbauer, BMW Board Member (MINI is under the BMW Group umbrella), says, “[The MINI E] carries a lot over from the i3. We have learned a lot about electromobility, which is why we say that we’re entering the second phase. Everything learned from i3 will be applied to MINI’s EVs.”

MINI is tailor-made for electric capability. Small, lightweight, gutsy and agile already, the next iteration will undoubtedly be completely on-brand. Expect it to be 100% MINI – which means a joy to drive and a cheap date at the gas pump. Torque and responsiveness, with the vehicle’s low center of gravity, will help it “stick to the ground” better than ever before.

The New Electric MINI Cooper: It’s so MINI

Most telling is, perhaps, this statement from brand boss Sebastian Mackensen: “We always joke and say if Issigonis [the engineer behind the original MINI] would invent the MINI today, it would definitely be an electric car. It is the answer to current challenges, as the original MINI was in 1959.”

Production should begin in November 2019 with a release date in 2020, giving you plenty of time to devour your Thanksgiving feast (and recover) before you visit your trusted electric MINI E dealer to test drive this efficient beauty.