MINI has more than earned its reputation as a beloved, quirky, fun, and budget- and eco-conscious brand. Drivers love the spirit of these innovative vehicles, and, according to JD Power rankings, they are just as happy with the sales experience. MINI placed highest in terms of sales satisfaction, according to the renowned research company.
Reclaiming Its Title
MINI held the title for best in sales satisfaction from 2010 to 2015. In 2016 and 2017, the brand placed second. Never content to be second best, our favorite bulldog-stanced performance beast is back on top! The JD Power rankings study looks at how satisfied customers are with the sales experience and is based on responses from nearly 26,000 consumers.
Thomas Felbermair, VP of MINI Region Americas, says, “We know that today’s consumers have a high expectation for an exceptional retail experience so we are very proud of our dealers for delivering the most satisfying experience when shopping for a new MINI.”
There are 127 MINI dealers in the US, each of which VP Felbermair thanked for their hard work and dedication. Braman MINI is proud to be among these dealerships: we are fully committed to ensuring that each and every customer is given personalized – and never pressurized – attention. The enjoyment associated with owning a MINI should begin even before you slide behind the wheel!
What models are consumers loving? Well… all of them! But MINI Cooper Countryman sale figures look especially strong. This compact SUV, which is also available in a plug-in hybrid, shot up 29% compared to the first 10 months of 2017.
Whether you want to check out a JCW model sale, a MINI Cooper Countryman sale, or a sale on another of MINI’s excellent offerings, you’ll find both the vehicle and the buying experience you want at Braman MINI. Stop in and see us!