2014 MINI John Cooper Works Concept World Premiere at the North American International Auto Show

The John Cooper Works (JCW) model is the hot rod of the MINI lineup, and the 2014 version, based on the all-new MINI mechanical package, is eagerly anticipated by enthusiasts and fans.  The MINI John Cooper Works Concept that made its debut at the North American International Auto Show in Detroit offers a look ahead to the next generation of the elite sports model. The study car flies the flag for innovative sportiness in time-honored John Cooper Works style, with features including exclusive body paintwork in Bright Highways Grey, familiar MINI red color accents, bespoke aerodynamic features and 18-inch John Cooper Works light-alloy wheels in a newly developed design.

The thrillingly sporty driving experience on board a John Cooper Works model is the result of an overall concept developed on the back of the brand’s many years of motor sport experience. The precise interplay of the ultra-high-performance powertrain and chassis technology with the car’s aerodynamically optimized exterior features ensures that the agile and surefooted handling we have come to know as the MINI go-kart feeling shines brightly in extremely sporty driving situations as well. The result is hardcore driving fun, taken into a new dimension by the MINI John Cooper Works Concept.

The John Cooper Works Concept is based on the latest-generation MINI. Its origins are clearly recognizable in the longer wheelbase and wider track over the outgoing model and weight savings and improved aerodynamic properties have also contributed significantly to the new car’s driving talents.

Large air intakes – filling the space reserved for fog lights in the series-produced MINI models – and precisely formed air-channeling elements mark out the front apron of the MINI John Cooper Works Concept, which also features LED headlights and a black surround for the front grille. The model-specific John Cooper Works aerodynamic kit also comprises specially- contoured side skirts and a rear apron with flaps and a diffuser element. The study car further features a roof spoiler and additional body components designed to channel air efficiently around the C-pillars for optimized aerodynamic balance at high speeds.

The Bright Highways Grey exterior paint shade owes its expressive character to a special manufacturing process. The hand-polished surface layer is finished with a clear coat and the resulting lustrous sheen of the paintwork further accentuates the eye-catching structures of its pigment layer. Exuding purity and solidity, this paint finish is complemented by John Cooper Works hallmarks such as contrasting red for the roof, roof spoiler and exterior mirror caps. Also included are Sport Stripes – in Chili Red for the bonnet and boot lid, and in white for the roof. Additional red accents adorn the rim wells of the John Cooper Works light-alloy wheels, the calipers of the sports brakes, the side indicator surrounds and the contour lines of the front and rear apron. A red accent line also lends particular emphasis to the John Cooper Works logo on the radiator grille.

A further nod to the concept car’s impressive sporting focus can be found in the centre of the rear apron. The MINI John Cooper Works Concept is fitted with a sports exhaust system including John Cooper Works silencer system, and the striking twin tailpipes with chrome finish also carry the John Cooper Works logo. With the new elite sports model destined to benefit from further development, these features suggest its enticingly sporting aura will not be restricted to visual features: an unmistakable engine soundtrack promises to share centre stage.

When the production version of the 2014 MINI John Cooper Works model become available later this year, Braman MINI of Palm Beach will be among the first to feature it on dealership floor.  Check the Braman MINI website for further information and to schedule an early test drive.