Program Supports Birdhouse Skatboards Tour, Stand Up For Skateparks event and charities
With the all-new, third-generation 2014 MINI now on sale at Braman MINI of Palm Beach, an exciting new partnership was just announced between MINI USA and action sports star, Tony Hawk. To announce and celebrate the partnership, Tony and the MINI team pulled off an exhilarating, one-of-a-kind skateboard stunt.
And the partnership doesn’t stop there. MINI will become the official vehicle of Tony Hawk’s Birdhouse Skateboards Summer Tour, meaning some of the world’s best skateboarders will be motoring from city-to-city this summer in a fleet of customized MINI Countrymans. In addition, Tony will make a number of appearances at MINI USA events and design a co-inspired, limited-edition skateboard that will be auctioned off for charity and given away as prizes at events around the country.
In addition to sponsoring this summer’s Birdhouse Tour, MINI USA will also support the Tony Hawk Foundation by sponsoring the Stand Up for Skateparks event at the 11th-annual action sports carnival on September 21, 2014 in Beverly Hills, Calif. The event will showcase the best talent from the world of skateboarding and BMX. MINI will also be donating to a number of live and silent auctions to benefit the Foundation, which awards grants to underprivileged communities to help fund the building of skateparks around the country.
Both considered icons by their loyal fan base and communities, Tony Hawk and MINI have shared a unique alliance since last November when Tony purchased – and jumped over – his own MINI John Cooper Works Countryman. The buzz around Tony and his new MINI gained even more attention when Tony held a contest on his social channels asking his fans to name his new MINI, a tradition among MINI owners. Tony’s MINI is now called “Maximillion,” after Gumball 3000 founder Max Cooper.