MINI USA ANNOUNCES PRICING FOR NEW 2014 MINI HARDTOP

MINI USA today announced U.S. Pricing for the new 2014 MINI Hardtop which goes on sale at Braman MINI West Palm Beach in the spring. The base model Cooper will start at $19,950 and the Cooper S will start at $23,600 – plus a $795 Destination and Handling charge.

The new MINI Hardtop is the next generation of the core volume model in the MINI product lineup, making up 40 percent of the total U.S. sales in 2013.  The all-new 2014 model is a contemporary evolution of classic MINI design, with improved features and technology previously limited to luxury vehicles.  It is powered by new ground-breaking three- and four-cylinder engines and includes new comfort and safety technologies that bring MINI to the forefront of the premium small car segment.  The new MINI Hardtop also includes state-of-the-art connectivity and premium technology including new driver assistance systems.

“The product team worked diligently to sustain a minimal price increase over the previous model while adding a number of new technologies and features”, said Patrick McKenna, Head of MINI Product Planning and Events, MINI USA. “People will be amazed at the interior quality of this car combined with legendary MINI go kart handling and all-new BMW Group engines. The new MINI is a lot like nothing else.”

Customers looking to purchase a new MINI Hardtop can now begin using the configurator on www.MINIUSA.com to build, customize and order their new MINI Hardtop. The configurator allows customers to tap into more than 10 million different combinations of accessories and colors to custom build their new MINI Hardtop.

MINI is an independent brand of the BMW Group.  MINI USA is represented in West Palm Beach, Palm Beach County and Florida’s Treasure Coast by Braman MINI West Palm Beach.  MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of seven unique vehicles, all of which are available at Braman MINI.