For young buyers, the new car purchase process can seem shady and stressful – from sales associates who are either too pushy or act as though you’re wasting their time, to products with price tags that astronomically rise with every option – it’s no wonder many prefer to buy used or forgo individual transportation altogether.
Of course, pre-owned cars come with their own set of problems and stressors, often requiring additional money to cover deferred maintenance, and public transportation or ride-sharing are still not totally safe or inexpensive options. Fortunately, MINI is providing an affordable, practical, stylish, and fun solution: The 2019 Oxford Edition.
The 2019 Oxford Edition is very much a case of addition by subtraction: in either two-door or four-door guise, the Oxford Edition trim starts $2,150 less than its base model brothers, yet adds standard features like carbon black leatherette upholstery, panoramic sunroof, 6.5-inch infotainment screen with a rearview camera and Bluetooth connection, the choice between silver or black 17” wheels, and is available in six vibrant colors including the classic British Racing Green and stunning Starlight Blue.
The newest and least-expensive MINI can be had with either a manual or automatic transmission – both with six forward gears – helping the turbocharged 3-cylinder engine return up to 27 miles per gallon in the city and 35 on the highway.
Make no mistake however – the lowered cost of entry doesn’t mean buyers will sacrifice a highquality product or dealership experience. The fit, finish, and ergonomics of each MINI derive from parent company BMW, and their hardy construction has lead to the two-door Cooper being named an IIHS Top Safety Pick in 2018. Furthermore, Braman MINI of Palm Beach clients enjoy the same level of service no matter their vehicle’s MSRP, which includes three years of covered maintenance and free car washes for life!
The 2019 Oxford Edition stylishly and successfully meshes affordability with a premium ownership experience.
“The MINI Oxford Edition represents a tremendous value for college students and recent graduates who are looking for a fun, stylish car that won’t break the bank. Eligible students and graduates can save thousands on a well-equipped MINI that is ideal to get them to get to campus or their first job out of school in style,” says Randy Clements, Department Head of Product Planning and Aftersales for MINI USA.
The Oxford Edition is offered exclusively to members of the U.S. Military, current college students, and recent graduates within the past 24 months. Young college and graduate drivers will be required to provide a transcript or diploma for an associates, bachelors, medical, law, or other graduate program attended in order qualify. This makes the Oxford Edition not only affordable, but exclusive – another benefit for those keen to stand out in a crowd.
Unfortunately, the Oxford Edition is only available for a limited time, so stop by Braman MINI of Palm Beach today to learn more and test drive one for yourself!