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MINI Cooper customization, buy a new MINI | Braman MINI in West Palm Beach, Florida

MINI Cooper Customization Speaks to Today’s Auto Shoppers

What really matters to today’s auto shoppers? What do they care about most when looking to buy a new MINI? You might be surprised. According to a recent survey commissioned by MINI, it all comes down to personalization, making the power of MINI Cooper customization absolutely essential in today’s market.

About the Survey

The market research firm Engine handled the survey, looking for car shopping trends both among general consumers and millennials alike. Their results are based on a sample size of 1,003 adults, half men and half women, all of whom were eighteen or older. The survey was conducted in November of 2018.

Customizing for Men More Than Women

The survey results found men ranked customization as two times more important than women, and millennials, more than anyone else, were looking for some serious options, particularly within the car’s technology and infotainment choices. A close second to the need for customization was the demand for interior comfort and style.

Nearly 59% of those responding, though, really looked for the ability to personalize a vehicle, not just in the world of wheels and color choices, but also in many other areas.

Why It Matters to MINI

MINI has long looked toward offering customers a variety of options. The goal with the entire vehicle line has been to encourage customers to make the car their own, and with continual redesigns and added options, many have been able to do just that.

The Reality of Today’s Car Buying Market

In a world where nearly every commercial claims people want bigger and better SUVs and trucks that provide cargo space, the simple reality is that today’s shoppers want so much more. They’re looking for something MINI has been offering for years – better personalization. So, if that’s at the top of your priority list, too, maybe it’s time to lease or buy a new MINI.

MINI Cooper SE Electric, electric MINI Cooper | Braman MINI in West Palm Beach, Florida

MINI Cooper SE Electric Preliminary Specs

MINI tends to have a lot of fans. Most will be happy to tell you how amazing these cars are thanks to the fact that they get great gas mileage, they’re incredibly affordable, and they have a serious resale value, but like every other brand today, MINI is looking to head in a different direction. The MINI Cooper SE Electric is that new direction for the company, and the preliminary specs on this model make it look like something nearly every fan will crave. The electric MINI Cooper may even bring a few new fans to the brand.

A Closer Look at the Specs

In early March, MINI hosted what is sure to be the first of many press conferences about the SE, and the preliminary details look absolutely impressive. Range is what many look at when they think electric car, and this one is little different. At the moment, they’re suggesting 120 miles of electric range, but whether that’s based on WLTP standards or EPA ratings is not yet clear, and those can be two very different metrics.

Either way, that range likely comes from the fact that the car weighs just 1360 kg with a front to rear weight distribution of 54/46. The center of gravity has been lowered by at least 12 percent for this model.

Usable battery capacity is also one of the most important specs as you think about this new rollout, and here, it makes the car feel very similar to its conventional counterpart. Manufactured by the Chinese firm CATL, the battery offers a capacity of 29 kWh, delivering about 181 horsepower and 199 lb-ft of torque.

Coming in at just 200 kg, the battery is fairly small and it fits neatly in the space that this model previously released for its exhaust and transmission tunnel. Charge time is just 40 minutes using a DC fast charger.

This electric MINI Cooper doesn’t sacrifice speed for its green nature. It can hit sixty-two in seven to eight seconds, making it both beautiful and fast in traffic.

The MINI Cooper SE Electric doesn’t become available until the first quarter of 2020, so until then, you may just have to look forward to more press releases from MINI.

MINI Cooper S | MINI Cooper 3 Door | Braman MINI of Palm Beach, Florida

MINI Cooper S Drag Race Results

Were the MINI Cooper S vs. Ford Fiesta ST drag race results on Top Gear accurate? Of course they were: it’s a real race, it happened in reality, it’s on video. They were also a foregone conclusion because of one key oversight. Had they used the MINI Cooper 3 door instead of the 5 door model – like they did for the Ford – the fight would have been a fairer comparison.

Three-Door vs. Five-Door?!?

On paper, you can already tell who’s going to win. The MINI Cooper S 5 door model accelerates from 0-62 mph in 6.9 seconds. The Ford Fiesta ST accelerates in 6.7 seconds. It has slightly more horsepower (although translating into less torque) and it weighs just a touch less.

This is because the Ford Fiesta ST that was raced is a three-door. The MINI Cooper that it squared off against was a five-door. There’s a version of the Fiesta that’s a 5 door model – why not use that? Or use the MINI Cooper 3 door.

Viewers Deserve More

Truth be told, either of the 3 door models is going to perform better than the 5 door ones. Perhaps it was an oversight by the Top Gear crew to run unlike cars against each other. Perhaps those were just the cars they could get hold of that day. It’s certainly understandable, but it leaves open the question which car would really win in an even drag race of like models.

A few reviewers have found the MINI Cooper 3 door has the same acceleration as the Ford Fiesta ST, so not only would that race be fairer, it would also be more exciting. The viewers deserve at least that much. A 3-door beating a 5-door in like models isn’t really a mindblowing occurrence. It doesn’t show anything, and the whole point of a comparison like that is to show some kind of real result.

What Would a Rematch Look Like?

The two 3-door models should see their day at the dragstrip. The 3-door MINI Cooper S outperforms the 5 door model. Given how close MINI’s 5 door already was to Ford’s 3 door, you’ve got to think MINI Cooper S 3 door could bring some serious game to that match-up. Hopefully we get to see it one day.

John Cooper Works GP | 2020 MINI Cooper | Braman MINI of Palm Beach, Florida

John Cooper Works GP Gets 300 HP in 2020

MINI’s John Cooper Works GP takes advantage of a mythical concept that nobody ever thought would really come to pass. The stunning concept look was originally unveiled in 2017. It’s been updated and worked on ever since. The concept was so aggressively new that enthusiasts and onlookers alike thought it was too ahead of its time. Turns out they were wrong. The 2020 MINI Cooper may be the most talked about release the maker’s ever created.

Unprecedented Horsepower

First thing’s first: the new John Cooper Works GP will be the most powerful MINI ever made. The front-wheel drive car will be powered by a 2-liter, 4-cylinder delivering 300 horsepower. This is the same engine that BMW calls its most powerful 4-cylinder ever. It powers the BMW X2 M35i, a nimble crossover with coupe-like power and handling.

Current John Cooper Works models start with a 228 horsepower engine. That’s been plenty, but there’s always been a dream of a MINI with speed and acceleration that goes beyond this.

Joining Speed with Famous Agility

In a 2020 MINI Cooper, that 300 horsepower combined with the model’s already famed agility is going to be even more jaw-dropping. MINI’s developing a new suspension specifically to handle the raw power this 300 horsepower engine brings. Everything is built around the speed it can deliver – aerodynamics and braking are expected to be top-notch. The inevitable YouTube videos of the new GP performing maneuvers only a MINI can ought to be out of this world.

Your Window of Opportunity

MINI knows just how anticipated this car will be. That’s why they’re only making 3,000 of the new John Cooper Works GP. Every time this line’s seen a model, it was sold out before it even technically launched.

This will be a car built for escape – from the everyday world as you zoom down a winding country road, or in a race as you widen the gap between those who follow. With such a limited run, just make sure the John Cooper Works GP doesn’t escape from you.

MINI Cooper JCW 2020 | MINI JCW GP | Braman MINI of Palm Beach, Florida

What’s So Special About the 2020 MINI JCW GP?

While details are carefully guarded about the MINI Cooper JCW 2020, we do know without a doubt that this will be an unforgettable car. And in a lineup as impressive as MINI’s, that’s saying something. MINI USA product head, Ishaan Khatri, says to expect “some big surprises.” We cannot wait.

Beloved

The 2020 MINI JCW GP will feature the beloved two seat layout; they will add a functional cross brace in the rear compartment to increase structural rigidity. Racing, anyone? We love that MINI stays true to its roots as a champion! We also expect to see an enhanced digital cluster and special exterior colors and trims.

Fast

What about power? The 2020 is likely to offer around 280 hp and 300 ft lbs of torque with an automatic transmission. Will they offer a manual too? Khatri plays it coy, so we’ll have to wait and see. But with the high (for MINI) horsepower and the reduction in weight, we do think this will be the fastest MINI yet.

Exclusive

Another insight from Khatri indicates that the GP3 will be extremely limited in production. The previous GP line produced only 1,000. We expect that this will be bumped up to 3,000 – worldwide. In the United States, we may only get a few hundred. If the MINI Cooper JCW 2020 is on your wish list, visit Braman MINI to learn more.

The new MINI JCW GP will likely roll out in late spring of 2020. In the meantime, consider another MINI Cooper or JCW to tide you over. A great lease can help you drive away in an iconic vehicle as we await 2020!

MINI Special Editions | MINI Cooper Special Edition | Braman MINI of Palm Beach, Florida

MINI Debuts 60 Years Edition

Our favorite British automaker is turning 60, and in true MINI fashion, they are giving us a present. The MINI 60 Years Edition features exciting new styling, a gorgeous interior, creative use of space, and that agile performance ability that we all know and love. This icon is a master at remaining true to its roots – while staying open to new ideas. MINI special editions always deliver – and we’re expecting great things from the 60 Years MINI Cooper special edition.

Door Options

The MINI 60 Years Edition will be available in a 3-door and 5-door model and will feature British Racing Green IV, pepper white top, two-tone wheels, and buttery soft interior leather and trim. You can also choose from Midnight Black metallic, Moonwalk Grey metallic, Melting Silver metallic, and MINI Yours Lapisluxury Blue non-metallic with the eye-catching pepper white or black roof and mirror caps. Bonnet stripes with a special anniversary design completes the look.

A Historical Nod

This MINI Cooper special edition evokes the brand’s racing history. It is sporty from end to end. You’ll get the fleet-footed performance you want with touches that make you feel like a pro racer: anniversary design seen in the LED logo projection, sports leather steering wheel, sports seats, LED headlights and fog lamps, white turn indicators, LED rear lights in the Union Jack design, and MINI Driving Modes and MINI Excitement Package with ambient lighting. Add an on-board computer, rain sensor, automatic AC, and storage package, and you have a vehicle that is anything but ordinary.

The MINI special editions commemorating 60 years of innovation will be available in March 2019. Visit the experts at Braman MINI to learn more!

MINI Countryman Hybrid | 2020 MINI | Braman MINI of Palm Beach, Florida

MINI Countryman Hybrid Upgrade for 2020 Model

Oh, MINI, what treats are you going to give us now? There is always something new and different on the horizon; but this time, our favorite bulldog brand is going to address a big issue that was present in its MINI Countryman Hybrid. Many were baffled by the tested range of 14 miles – and the addition of 700 pounds of vehicle. In cars that are prized for their lean, agile presence on the road, this was a glaring issue. Luckily, it is one that the 2020 MINI Countryman Hybrid will take on.

The 2020 MINI will receive a major upgrade: while the previous version has an exceptional drive train that made driving a true joy, again, the range was a problem. Parent company BMW will increase the battery size from 7.6 kWh to 10.7 kWh. This will boost the range to an expected 16 to 20 miles on a full charge.

The extra battery capacity also serves other purposes. It will help deliver optimal performance for a longer duration. The 2020 model will manage power output more precisely. It’ll feature three modes:

  • Max Power: Both engines fire at 100 percent.
  • Normal: The advanced computer system will determine how to apply power and from which of the two engines.
  • Max eDrive: This is 100 percent rear wheel drive electric functionality.

Expect more “juice” in Normal and Max eDrive modes. But regardless of which mode you are in, you’re in a MINI! You’ll have an unparalleled driving experience coupled with the sleek, fun, and quirky style you love.

Look for pricing in the spring of 2019, or stop in at Braman MINI of Palm Beach to learn more about the 2020 MINI Countryman Hybrid. You can also peruse our inventory of other great MINI models for sale or lease now.

2019 MINI JCW | Black JCW MINI | Braman MINI of Palm Beach, Florida

2019 MINI JCW Knights Edition Unveiled

Prepare to “Ooh” and “Ahhh.” The 2019 MINI JCW Knights Edition is an attention-grabber in a family of head-turners. This sexy limited edition does the iconic brand proud and is destined to become one of the year’s most sought-after vehicles – and an instant classic. Let’s take a look at this black beauty.

A Cool, Sleek Black JCW MINI

The midnight black JCW MINI features a Melting Silver stripe that makes quite a statement against the bold exterior finish. A seemingly small change is intriguing diehard fans of the brand: the Melting Silver hood scoop has a 75 percent matte and 25 percent gloss finish: it is stunning. This is also the first piece of body work finished in matte ever on a MINI made for the US market. Lucky us!

Ishaan Khatri, MINI’s USA Product Planning manager plays it coy, saying, “Who knows, we may just see another special edition with a matte finish on more than just the hood scoop.” We certainly hope so.

Other touches include the gloss black JCW MINI Wings badges, a newly designed logo, and some great performance features. The engine pumps out 227 hp – plenty for the spirited MINI – and has a JCW tuned suspension, JCW Pro exhaust with bluetooth control and track only mode, and JCW seats that beg you to zip and zoom through narrow, twisting, turning roads.

This is a lean, mean, aggressive MINI machine. The 2019 MINI JCW Knights Edition will not sit in showrooms or on lots for long, though! Does any MINI special edition ever linger? Get it while it’s hot… and this vehicle is very, very hot. Stop by Braman MINI to learn more or to explore other gorgeous options from the brand we all know and love.

MINI Cooper JCW GP | MINI Cooper John Cooper Works GP | Braman MINI Palm Beach, Florida

New MINI John Cooper Works GP Confirmed for Launch

Look out, world: there’s a MINI John Cooper Works GP coming.

If you’re a MINI fan, you’ll be forgiven for drooling a little bit. We are all excited to see the MINI Cooper JCW GP – and have been since the GP Concept was presented at the IAA Cars 2017 show in Frankfurt. The concept was inspired by the brand’s racing heritage, particularly its wins in the Monte Carlo Rally a half century ago.

In Munich, Germany, the MINI GP Concept earned rave reviews, and generated intense anticipation, with its dynamic design, performance, and agility. Peter Schwarzenbauer, member of the Board of Management for BMW AG, says, “The MINI John Cooper Works GP Concept is all about the unfettered feeling of driving and levels of performance found in motor sport competition. This is driving fun in its purest form.”

We cannot wait.

Expect the full fledged, road ready MINI Cooper JCW GP to be just as engaging and thrilling. Will the 2020 model feature an integrated roll cage? Roof scoop? Dramatically flared fenders? A dynamic rear wing? Details are still few and far between, but that can’t stop the speculating! Based on the 2006 MINI Cooper S Works GP and 2012 MINI John Cooper Works GP, we’d expect a bit more power and even more firm handling to start.

Until the iconic brand reveals more, we’ll just have to dream! And check out other great MINIs for lease or sale. Whether you are in the market for a two- or four-door hardtop, a Clubman, a Countryman, a convertible, or a JCW model, Braman MINI is happy to help you find the right fit for your budget and driving style! Stop in and see us.

JD Power Rankings | MINI Cooper Countryman Sale | Braman MINI West Palm Beach, Florida

MINI Ranks Among Highest for Sales Satisfaction

MINI has more than earned its reputation as a beloved, quirky, fun, and budget- and eco-conscious brand. Drivers love the spirit of these innovative vehicles, and, according to JD Power rankings, they are just as happy with the sales experience. MINI placed highest in terms of sales satisfaction, according to the renowned research company.

Reclaiming Its Title

MINI held the title for best in sales satisfaction from 2010 to 2015. In 2016 and 2017, the brand placed second. Never content to be second best, our favorite bulldog-stanced performance beast is back on top! The JD Power rankings study looks at how satisfied customers are with the sales experience and is based on responses from nearly 26,000 consumers.

Thomas Felbermair, VP of MINI Region Americas, says, “We know that today’s consumers have a high expectation for an exceptional retail experience so we are very proud of our dealers for delivering the most satisfying experience when shopping for a new MINI.”

There are 127 MINI dealers in the US, each of which VP Felbermair thanked for their hard work and dedication. Braman MINI is proud to be among these dealerships: we are fully committed to ensuring that each and every customer is given personalized – and never pressurized – attention. The enjoyment associated with owning a MINI should begin even before you slide behind the wheel!

What models are consumers loving? Well… all of them! But MINI Cooper Countryman sale figures look especially strong. This compact SUV, which is also available in a plug-in hybrid, shot up 29% compared to the first 10 months of 2017.

Whether you want to check out a JCW model sale, a MINI Cooper Countryman sale, or a sale on another of MINI’s excellent offerings, you’ll find both the vehicle and the buying experience you want at Braman MINI. Stop in and see us!