2018 MINI Takes the States a Success

MINI Coopers have always been a great road rally car. Nowhere was this highlighted better than MINI Takes the States 2018. The MINI Cooper road rally was hosted on both sides of the country this July.

More than 1,000 MINI drivers gathered in Orlando, FL and Portland, OR on July 14. They drove the 2018 MINI and models from other years, converging at Keystone Report in Keystone, CO on July 20. It was all done to raise money for Feeding America.

Feeding America

The charity partner raised an incredible amount with the road rally and the associated #DriveForMore campaign. Feeding America is a stellar nonprofit dedicated to supplying more than 200 food banks, and operating food pantries, soup kitchens and shelters across the country. They help feed more than 46 million people.

Fundraising Success!

The MINI Cooper road rally stretched 5,000 miles in all, with each side driving 2,515 miles. It included 15 American cities and 14 US states. The event in 2016 raised enough money for one million meals. 2018’s road rally topped this, providing at least 1.1 million meals (and counting).

How It Happens

Each rally participant pays a registration fee, part of which is donated to Feeding America. Food donations are collected at the rally sites, and every participating MINI driver can set up a fundraising page, which can be grouped person by person or by teams.

Participants get a badge they can display on their MINI, collecting additional badges as they hit donation milestones. These badges help someone feel proud and serve as conversation piece – and they also help encourage others to join in and donate.

The 2018 MINI

MINI itself came to the US in 2002 and has been overwhelmingly popular ever since. The 2018 MINI models are some of the most dynamic and playful models yet, with agile handling, spacious and comfortable cabins, and exceptional safety. These traits should serve them well in any future rally, commute, road trip, or journey to help others.