Is MINI Next to Launch U.S. Car Subscription Service?

May 23, 2018
MINI Cooper Lease | MINI Cooper Models | Braman MINI of Palm Beach

Will MINI offer a car subscription service along the lines of Access by BMW? There are a lot of indicators that suggest it’s only a matter of time. Imagine holding a MINI Cooper lease that allows you to swap models as you see fit. It’s like Netflix – but for cars. You subscribe, and as soon as you’re done with one, a concierge comes in to make the switch.

Nashville Pilot Program

The appeal of exploring different MINI Cooper models is certainly appealing. BMW is piloting the Access program in Nashville, TN to enable drivers to do just this. That program has separate tiers that allows you to access different kinds of cars. For instance, you could drive an electric MINI back and forth from work during the week, and then see a concierge deliver you a gas-powered MINI with a full tank of gas for a weekend trip.

There’s no limit in the BMW program as to how many times you change cars. You can have a different one delivered to you every day if you want. If extended to MINI, this would allow you to show off different MINI Cooper models with different capabilities and styles. And when you’re ready for the next adventure, it’s delivered right to you.

There’s Already a Program in the UK!

The next indicator of a MINI subscription service is that there’s already a subscription program going strong in the UK. If it works there, it would work here, in a country even more focused on car travel.

For the time being, the only thing standing in between you and a MINI subscription service seems to be ironing out the details. We wouldn’t be surprised to see the next evolution in your MINI Cooper lease arriving soon in a fun subscription package.

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