The rejuvenation of the MINI Cooper two decades ago has been a resounding success and one of the reasons why this vehicle has done well is because the manufacturer has continued to be innovative, creative, and forward-thinking. Worldwide, close to 350,000 MINIs are sold each year and the reasons for the popularity include: 1) it’s a really fun car to drive; 2) it’s less expensive than a lot of other “fun” cars; 3) it’s easy to park; and 4) it’s just the right size for inner-city driving.
MINI has always believed in the self-expression of its cars. Now, there is one more added artistic feature to the car, a designer MINI Cooper roof art, which gives the MINI added glamour and a unique, distinctive look. The MINI Cooper limited edition roof art best describes MINI’s motto, “We are all different, but we’re better together.”
THREE CREATIVE ARTISTS
The MINI Cooper manufacturer has collaborated with three creative artists to uplift the roof with a creative, exotic, and vibrant design. The initial prototypes of the MINI Cooper roof art look absolutely fantastic! MINI USA says that the MINIs with the three art pieces layered on the roof will only be available for a limited time. Further, the murals will also be showcased in the suburbs of Brooklyn and Soho, New York, and Portland, Oregon.
This artistic collaboration is part of MINI’s “Big Love” campaign, which is intended to spread love and peace among different cultures and races. MINI USA believes that this MINI Cooper limited edition roof art will send a powerful message to the masses about peace, fun, and love. The rooftop designs are vibrant, vivid, colorful, and they are eye-catching and mesmerizing, potentially provoking thought and conversations about the world trying to live as one. Besides showcasing the artistic talent, MINI is also showcasing sustainability in a fun and creative way at the same time.
The three artists who have designed the MINI rooftops include:
- Rich Tu is a Filipino artist who calls his work “Hiraya,” which means, “fruit of hopes, dreams, and aspiration.” He has created a hand image with an eye in the center with surrounding tendrils.
- Shane Griffin, who calls his artwork GRIF, has created a multicolored sheet flapping in the wind. Originally from Ireland, Shane lives in New York and has also worked for Apple, Nike, Kanye West, Adidas, and many others.
- Shawna X is another New Yorker who has created the artwork, “Roads we travel,” which shows people in different poses with colorful ovals in the rear. She utilizes several mediums to showcase her art, including spatial, digital, and motion spaces.
LIMITED EDITION – THEY WON’T LAST LONG!
MINI USA will be offering the custom-designed MINI Cooper limited edition roof art by the three artists to celebrate National Immigrants Day. This day was first celebrated in 1987 at the 101st anniversary of the Statue of Liberty. This annual observance is a reminder of America’s immigration history and its contributions to society. All donations will go towards supporting the American immigration council. Way to go, MINI! The pricing of the MINI Cooper roof art models has not been released yet.
To learn more about MINI Coopers and perhaps drive one for yourself, see Braman Motorsports MINI. Customize your MINI with one of these three eclectic designs today and tell the world how you feel.Category: Community, MINI Hardtop