Is The MINI Cooper a Luxury Car?

September 13, 2015
The John Cooper Works MINI Cooper is a luxury car for sale at the MINI dealership in West Palm Beach

Some people might hear the phrase “MINI luxury car” and then take a look at a MINI and then at another car, such as a Rolls-Royce and wonder – does MINI really count? MINIs, with their wholly different design, may get lost in the world of super-expensive, high-gloss, racetrack winning vehicles. With billionaires cruising in Porsches and people sipping Champagne in Bentleys, it makes them wonder. If MINIs are affordable to many everyday folks, and look so different from the rest, is it safe to consider MINI a luxury car?

The answer is yes.

From the MINI John Cooper Works to MINI Hardtops, MINI is indeed a luxury brand. This is because it isn’t about money when it comes to luxury cars. True, many brands of such nature tend to go for high prices. But in truth it’s because of the quality and attention to detail. The ability to personalize and get in close with your future purchase. Other cars not of luxury make come from mass factories, utilizing automation on the grandest scale possible. However, MINI still takes a lot of pride in their cars and features hand-worked materials and carefully crafted designs. It’s not about making millions of cars. It’s about making top quality cars.

This is what makes MINI a luxury car. It’s fun to drive with a powerful engine and exciting design. The MINI John Cooper Works alone created a ton of excitement when first announced. People get excited over new luxury car concepts because they love to see just what designers, artists, craftsmen, and engineers can come up with together. It’s about improving upon previous knowledge, integrating new knowledge and top technology, and making something better than ever.

If you ever needed proof in order to call MINI a luxury car, then head to Braman and test drive one – you’ll quickly realize the difference.

Category: Braman MINI