The Mini and Polar Bears International Partnership

MINI USA has teamed up with Pharrell Williams’ Billionaire Boys Club sub-label ICECREAM. The partnership is creating an earth-conscious capsule celebrating the new electric Mini Cooper. The process works on NTWRK for Livestream shopping among consumers — all proceeds from the event will go to Polar Bears International. The organization seeks to protect polar bears by bringing more focus to conservation and climate change.

Mini and Polar Bears International work to ensure future generations share the planet with polar bears. The continued human impact on the climate has drastically impacted the planet. Polar bears have suffered since the ice they depend on is melting too fast. Any efforts to save the species require a combined push by stakeholders.

The MINI USA and ICECREAM partnership is effective in getting public attention. The newest color is Nanuq white, a color selected by consumers inspired by the brand’s polar bear mascot.

ICECREAM, Mini, and Polar Bears International Merchandise

The partnership brings consumers from different fields to support a single noble cause. Anyone purchasing the mini merchandise for polar bears international will have to part with $150. However, they will get a hoodie, keychain, and a tee for the price. In addition, the collection features Pharrell Williams’ designs, guaranteeing supporters an appealing haul.

About MINI USA

MINI USA is an independent brand of BMW which operates under BMW of North America, LLC. Rah Mahtani is the head of brand communications at MINI USA. He implies the company is looking for unconventional ways to bring positive change. The organization is active in pushing for sustainability in any way.

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About ICECREAM

Skateboard culture inspires ICECREAM’s design and vision. Pharrell Williams works to bring fun, creativity, and function to all his designs. The brand’s creative director, Joseph Au, states ICECREAM looks to inspire others in the community.

About Polar Bears International

The organization looks to conserve polar bears and the environment they depend on. Strategic partnerships with other brands make it easy for Polar Bears International to get results. In addition, further commitment to creating awareness ensures the organization receives more financial support.

Contact Braman MINI of Palm Beach to Learn More About the Partnership

Mini USA, Polar Bears International, and ICECREAM offer customers a way to support animal conservation efforts through their partnerships. Mini USA uses its popularity and new eco-friendly models to raise awareness on the importance of protecting polar bears.

Visit our West Palm Beach, FL, showroom today to learn more about Mini Coopers and the Polar Bears International partnership.