MINI brand cars are usually seen as fun to drive, small cars that are easy to maneuver. Especially if you have to find a parking spot or parallel park the car in the city. Like many other big automakers, MINI is also moving towards being a fully electric manufacturer in the 2030s. And it has been a big year for Mini EV sales.
Under the watchful eye of BMW, the MINI brand has been testing the waters of EVs since 2009. Between BMW and MINI, the number and availability of electrified vehicle models increase yearly. And the demand is growing as the electric vehicle sales for the first half of 2022 show. Worldwide, just the first six months saw an increase of 110.3% in combined EV sales for BMW and MINI. These numbers equate to about double electric vehicle sales compared to the first six months of 2021.
With such enormous demand for electric vehicles, BMW aims to double its EV sales for 2022. The company believes it will accomplish this goal based on EV pre-orders, starting with the reported 34,000 EVs pre-ordered in Europe alone. Germany, only second to the UK, leads in MINI EV sales where every third new MINI is electrified. In Iceland, only MINI EVs will be sold starting in 2021. A large percentage of MINI vehicles sold in Norway are also electrified.
“The excellent overall result and the fact that every tenth new MINI is fully electric show that our strategy for the future is setting the right priorities,” says Bernd Körber, Head of the MINI Brand. “The MINI community is growing, and it is moving towards electromobility with great strides.”
With the newly released iX1, and Mini Countryman scheduled to hit the roads in 2023 and planned production of the electric i5, the company has big plans to reach two million totally electric vehicles by the end of 2025.
Contact us to find out what all the buzz is about and what MINI EV has to offer.