Who says a MINI has to be Mini?

  • People tend to equate MINI cars with, well, being small inside and out. But designers over the years have managed to do a bit of magic, if you will. For example, while on the outside a MINI Cooper Clubman may look just slightly larger than the typical MINI many people are used to, it’s actually incredibly
  • Unexpected stories are always appreciated. They are the kind that get written into legend, into the annals of history. And MINI highlighted numerous Olympic athletes this year due to their amazing stories and ability to defy the odds. In this, MINI has dubbed them “The Defiants” and showcased these athletes in an ad to support
  • Urban mobility is extremely limited. The frustration of owning and operating a vehicle in the city is reason enough to go without, without even factoring in the environmental impact. More millennials are forgoing car ownership – and MINI is, once again, adapting to the demands of the market. Car Sharing: An Emerging Trend When you
  • MINI recently announced the new MINI Seven, which will be available in the 2017 Cooper and Cooper S two and four-door models. This iteration of the classic is made even better by an exorbitant amount of space for your passengers. The roomier package still features the same small surface area that is synonymous with Mini.
  • For most MINI drivers, the brand symbolizes adventure, fun, and spontaneity. So rather than planning out aspects of your upcoming trip using several apps or– dare we say, a paper map!– a single app can tell you everything you need to know about your journey. MINI introduces its MINI Journey Mate App. It will change
  • Designing your MINI has never been more fun. The wide array of MINI Accessories ensure that your vehicle reflects your distinctive personality. Ready to drive in style? The new Black Line Headlight Rings with black housings add an extra flare to your headlights, allowing you to cut through the dark with your razor-sharp design. Driving
  •   Need another reason to visit a MINI dealer sooner rather than later? The iconic automaker is pairing up with the hardware startup accelerator, Hax to form Urban-X. Their mission is to “catalyze, educate, invest in, and advocate for startups who are shaping the futures of cities through technology.” A company with conscience, MINI will
  • The New MINI Clubman offers all of the same features that we’ve come to love from the fun brand, but with some exciting must-have additions. Let’s see what the sophisticated larger model has in store. Versatility meets recreation with the new ALL4 all-wheel drive system. Compared to earlier models that featured front-wheel drive systems, the
  • The New MINI S convertible earned a coveted spot on the Best Convertibles for Summer List because of its speed, its efficiency, and for its remarkable customizability. Make it your MINI – and make it a great summer! You can select anything from the metallic exterior paint (with the classic Union Jack mirrors, of course)
  • Finally, a car that matches your rebellious spirit and reflects your exquisite taste. The new MINI Clubman boasts that buyers have over 10 million ways to create a MINI. Are you ready to MINI Yours? For both 2-and 4-door hardtop MINI Clubmans, the aptly named MINI Yours program is an excellent way to customize everything