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MINI Could be Joining Team Hybrid
- October 24, 2016
Hybrids are growing in popularity – and no small wonder. Now that luxury car makers are finally taking note about people’s desire to enjoy a car that is better for both the environment and their pocketbooks, hybrids have been appearing across the board. And with Tesla making waves throughout the industry, MINI may be the

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MINI Doesn’t MINImize on Safety
- October 17, 2016
A lot of people make the assumption that smaller cars aren’t safe. However, usually that assumption isn’t backed up by hard evidence. The truth is, small cars are not inherently less safe than larger vehicles. And when it comes to MINI, getting safety right is a top priority. That’s why this year, you’ll find every new

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2017: The Year of the Countryman
- October 10, 2016
The new MINI Countryman is on the way. The beloved brand is already giving folks a little sneak peek inside the car, much to their delight. MINI has released an inside look at not just the plug in hybrid variant, but also the silhouette, internal structure, and safety features. Fans of MINI have been comparing the

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Who says a MINI has to be Mini?
- September 30, 2016
People tend to equate MINI cars with, well, being small inside and out. But designers over the years have managed to do a bit of magic, if you will. For example, while on the outside a MINI Cooper Clubman may look just slightly larger than the typical MINI many people are used to, it’s actually incredibly

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MINI Takes the Gold with “The Defiants”
- September 20, 2016
Unexpected stories are always appreciated. They are the kind that get written into legend, into the annals of history. And MINI highlighted numerous Olympic athletes this year due to their amazing stories and ability to defy the odds. In this, MINI has dubbed them “The Defiants” and showcased these athletes in an ad to support

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Every MINI is Your MINI with Vision Next 100 concept
- August 22, 2016
Urban mobility is extremely limited. The frustration of owning and operating a vehicle in the city is reason enough to go without, without even factoring in the environmental impact. More millennials are forgoing car ownership – and MINI is, once again, adapting to the demands of the market. Car Sharing: An Emerging Trend When you

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MINI Announces the All-New MINI Seven
- August 15, 2016
MINI recently announced the new MINI Seven, which will be available in the 2017 Cooper and Cooper S two and four-door models. This iteration of the classic is made even better by an exorbitant amount of space for your passengers. The roomier package still features the same small surface area that is synonymous with Mini.

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Stay Connected with MINI Journey Mate App
- August 08, 2016
For most MINI drivers, the brand symbolizes adventure, fun, and spontaneity. So rather than planning out aspects of your upcoming trip using several apps or– dare we say, a paper map!– a single app can tell you everything you need to know about your journey. MINI introduces its MINI Journey Mate App. It will change

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MINI Accessories that make a BIG Difference
- August 01, 2016
Designing your MINI has never been more fun. The wide array of MINI Accessories ensure that your vehicle reflects your distinctive personality. Ready to drive in style? The new Black Line Headlight Rings with black housings add an extra flare to your headlights, allowing you to cut through the dark with your razor-sharp design. Driving

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MINI & Hax Announce First Cohort for Urban-X Accelerator Startup
- July 25, 2016
Need another reason to visit a MINI dealer sooner rather than later? The iconic automaker is pairing up with the hardware startup accelerator, Hax to form Urban-X. Their mission is to “catalyze, educate, invest in, and advocate for startups who are shaping the futures of cities through technology.” A company with conscience, MINI will

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