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MINI Doesn’t MINImize on Safety
- October 17, 2016
A lot of people make the assumption that smaller cars aren’t safe. However, usually that assumption isn’t backed up by hard evidence. The truth is, small cars are not inherently less safe than larger vehicles. And when it comes to MINI, getting safety right is a top priority. That’s why this year, you’ll find every new

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Every MINI is Your MINI with Vision Next 100 concept
- August 22, 2016
Urban mobility is extremely limited. The frustration of owning and operating a vehicle in the city is reason enough to go without, without even factoring in the environmental impact. More millennials are forgoing car ownership – and MINI is, once again, adapting to the demands of the market. Car Sharing: An Emerging Trend When you

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MINI Announces the All-New MINI Seven
- August 15, 2016
MINI recently announced the new MINI Seven, which will be available in the 2017 Cooper and Cooper S two and four-door models. This iteration of the classic is made even better by an exorbitant amount of space for your passengers. The roomier package still features the same small surface area that is synonymous with Mini.

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Stay Connected with MINI Journey Mate App
- August 08, 2016
For most MINI drivers, the brand symbolizes adventure, fun, and spontaneity. So rather than planning out aspects of your upcoming trip using several apps or– dare we say, a paper map!– a single app can tell you everything you need to know about your journey. MINI introduces its MINI Journey Mate App. It will change

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MINI Accessories that make a BIG Difference
- August 01, 2016
Designing your MINI has never been more fun. The wide array of MINI Accessories ensure that your vehicle reflects your distinctive personality. Ready to drive in style? The new Black Line Headlight Rings with black housings add an extra flare to your headlights, allowing you to cut through the dark with your razor-sharp design. Driving

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MINI & Hax Announce First Cohort for Urban-X Accelerator Startup
- July 25, 2016
Need another reason to visit a MINI dealer sooner rather than later? The iconic automaker is pairing up with the hardware startup accelerator, Hax to form Urban-X. Their mission is to “catalyze, educate, invest in, and advocate for startups who are shaping the futures of cities through technology.” A company with conscience, MINI will

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New MINI Clubman Brings New Fun for MINI Drivers
- July 18, 2016
The New MINI Clubman offers all of the same features that we’ve come to love from the fun brand, but with some exciting must-have additions. Let’s see what the sophisticated larger model has in store. Versatility meets recreation with the new ALL4 all-wheel drive system. Compared to earlier models that featured front-wheel drive systems, the

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New MINI S Convertible Makes Best Convertibles for Summer List
- July 11, 2016
The New MINI S convertible earned a coveted spot on the Best Convertibles for Summer List because of its speed, its efficiency, and for its remarkable customizability. Make it your MINI – and make it a great summer! You can select anything from the metallic exterior paint (with the classic Union Jack mirrors, of course)

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MINI Lifestyle Accessories- Braman MINI
- June 15, 2016
As you continue to enjoy the MINI that you own – Countryman, Clubman, or other great models – you’ll soon realize that MINI is more than just a car. It’s a lifestyle. You’ll nod at other MINI owners. You’ll connect with them at Club Braman MINI events. Why not celebrate your love of MINI with

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The Ultimate Driving Machine: Mini Cooper Key Features
- June 13, 2016
Owning a MINI is a great experience. Maybe you’ve owned one for years. Maybe you like to lease them and get a fresh and new model every few years from your favorite MINI dealership. Or perhaps this will be your first time owning a MINI Cooper. Whatever the case may be, there are quite possibly

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